Own the Customer Journey to Prove PR’s Role in Driving Sales

Own the Customer Journey to Prove PR’s Role in Driving Sales

In the evolving landscape of public relations (PR), measuring its direct impact on sales has long been a challenge. Traditionally seen as a tool for managing brand reputation and media exposure, PR is now stepping into a more strategic role—helping to drive business outcomes, including sales. To prove PR’s contribution to sales, it’s essential to […]

Innovative Payroll Solutions: Key to Corporate Growth

Innovative Payroll Solutions: Key to Corporate Growth

In today’s fast-paced corporate environment, efficient payroll management is no longer just an administrative task—it has become a strategic driver of business growth. Innovative payroll solutions are transforming how companies manage compensation, benefits, and compliance, offering far-reaching advantages that go beyond cost savings. For businesses aiming to scale and remain competitive, embracing modern payroll systems […]

The Advent of a New Generation of Technology Providers in Indian Banking

The Advent of a New Generation of Technology Providers in Indian Banking

The Indian banking sector is undergoing a profound transformation with the advent of a new generation of technology providers. These innovators are reshaping how banks operate, interact with customers, and deliver services. As digital adoption accelerates across the country, the role of these tech providers is becoming increasingly pivotal in driving efficiency, enhancing customer experience, […]

AI Helped the Feds Catch  Billion of Fraud in One Year: And It’s Just Getting Started

AI Helped the Feds Catch $1 Billion of Fraud in One Year: And It’s Just Getting Started

Artificial intelligence was able to help American authorities uncover and stop about $1 billion of fraud within one year. And this is just the beginning! The AI algorithms continually learn from data, thus improving their effectiveness in tackling global financial crime. How is AI helping in catching fraud? Consistently, financial criminals have been adopting more […]