7 tips on recruiting from TikTok

Vikrant Shetty

June 7, 2023

4:37 pm

Social media’s widespread use in today’s technological environment could make it appear as it has always been. It wasn’t until the early 2000s that the idea of social media began to take off as more users began up for platforms like Facebook. The short-form video software TikTok is one of the newest and most popular ones available today.

Although hiring for TikTok may sound odd, it will likely become common shortly. In this article, we’ll talk about how to use the social media app for professional goals and how you, as an employer, can use this to boost your hiring strategy!

Getting advice for interviews and careers:-

First, educational content shared on TikTok is easier to understand and more engaging. Ms Ordonez Celi said that learning a lot in just 15 or 60 seconds was the most important thing for her. Experts in the field frequently produce these videos, which typically go by the hashtag #Careertok.

Tik tok as a recruitment platform:-

In addition to its goal of disseminating useful information, TikTok has recently launched a pilot program that uses the hashtag #TikTokResumes to connect job seekers with employers. Even though most of its users are still young and do not have much work experience, they will eventually be looking for work, either full-time as an adult or part-time as a student. Put another way; it gives hiring managers a new way to find younger candidates. The TikTok Resume page will showcase outstanding video resumes and users who produce career advice-related content as guides.

TikTok helps in hiring:-

If your business has slowed down due to the COVID-19 pandemic, hiring through TikTok can be beneficial. Staffing your store can be challenging because most employees are not yet ready to return to work. On the other hand, if you use a different platform, you can reach more candidates and possibly hire employees with tremendous success. In addition, you can use the unconventional recruitment method to make hiring even more interesting for you.

Utilizing TikTok as part of your hiring strategy

Recruiting via TikTok has been successful for some brands. After posting their recruitment video, Chipotle saw a 7 % increase in the number of applicants in august of that year. It was a component of the fast food company’s strategy for recruiting new employees. Additionally, their material was amusing and entertaining enough to entice additional viewers and ultimately enable the video to reach a larger audience.

Set Campaign objectives

If the former is true, you might want to think about making video content demonstrating the supplication procedure step by step. You can show how simplified your hiring procedure is by depicting the tiniest steps applicants must take to apply for a position if you use automated hiring tools like those offered by Workstream. Setting a goal helps you stay on course when you plan your content calendar.

Use your money wisely.

Decide where you want to spend your money after setting goals. You must first get your content in front of as many TikTok users as possible before you can gain followers. You can do this through influencers or advertising TikTok.

Candice Beck, Chipotle’s Senior Manager of Social and Digital, advised using influencers to find someone who is a genuine fan of your brand and can produce authentic content. Since employing influencers is intended to help your brand reach a wider audience, you should ensure that the people who follow them also engage with their posts.

Post relevant content

Establish your brand’s voice before beginning to create content for your business, as you want your content to be consistent with it. Upload funny skits, for instance, if your company wants to hire people with a sense of humour. Reposting content created by your employees is another option. Encourage your employees to use a catchy hashtag whenever they post relevant content to your brand. It reflects the company’s culture and will generate fresh content if the hashtag gains traction.

Summing up

In a similar vein, your company’s TikTok account will provide them with a better understanding of the culture of your organization. Consider using TikTok for your recruitment if you are a hiring manager looking for hourly workers. You never know; in the not-too-distant future, this strategy might just become standard.

Vikrant Shetty

June 7, 2023

4:37 pm

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