The term “data layer” is frequently used when discussing how to set up analytics tracking for your website or app. Although it seems complicated, it’s actually a straightforward idea that both marketers and engineers can grasp. A JavaScript object known as a “data layer” is used to collect data from your website in a consistent manner.
How does a data layer function?
A data layer’s function is to offer a dependable location to gather data as it is produced. Your organisation, your tools, and your website are the three key areas that are affected by this job.
Consider yourself the marketing director of a young SaaS business that wants to expand swiftly. You have created a swanky new website, and you need to make sure the information you gather is reliable. So you worked with your development team to construct a data layer before launch. Here is how that data layer will influence your future growth.
How does LumApps fit into that?
It just comes down to framing it. A company may have brilliant ideas, but how can they ensure that they are being shared with the appropriate parties at the appropriate times? By enabling the creation of communities and specialised places around particular topics, LumApps offers that framework. LumApps enables this kind of segmentation to be established for each unique business, from groups aimed at working moms or parents to promote mental health.
This can be reflected in branding as well. For instance, one of their clients brands their entire platform to symbolize their LGBT pride area, which helps everyone feel more connected without being compelled to. LumApps offers the adaptability to the first employee data layer in the market has been introduced by LumApps, a top employee experience platform. Organizations may use this dynamic digital data center to fuel hyper-personalization in the digital workplace.
The employee data layer synchronizes data across all business channels, devices, and applications to create a comprehensive picture of every single employee. Organizations are empowered to implement hyper-personalization at scale because to this thorough staff profile. The employee data layer, which makes use of AI, provides the framework for organizing and delivering contextual messaging across touchpoints and producing customized experiences for each stage of the employee journey.
The system compiles each person’s activities, preferences, and interests over time, including what they read, what kind of content they enjoyed, and who they engaged with. In order to promote an even deeper understanding of personnel and their actions, this enables more segmentation and analysis. The system will be able to make intelligent predictions about expected future actions and events as more data is supplied.
“We expanded our use of the digital assistant to human resources after initially employing Vizir’s technology as an internal messaging system to handle IT inquiries. As HR bots accompany our staff on their individualised learning courses, on-demand IT support assists our employees in automatically resolving software and hardware difficulties. We have saved countless more support tickets and resource wastage because to the chatbot”- As stated by Sébastien Levrot, IT Director Enabling Functions & Digital Innovation at Imerys, “the combination of Vizir’s digital assistant and our current LumApps platform is a terrific way to get the most out of our internal tools and provide a comprehensive employee experience at Imerys.”
