Own the Customer Journey to Prove PR’s Role in Driving Sales

Own the Customer Journey to Prove PR’s Role in Driving Sales

In the evolving landscape of public relations (PR), measuring its direct impact on sales has long been a challenge. Traditionally seen as a tool for managing brand reputation and media exposure, PR is now stepping into a more strategic role—helping to drive business outcomes, including sales. To prove PR’s contribution to sales, it’s essential to […]