Meta is doubling down on its AI innovation streak by introducing powerful AI video editing capabilities to both Meta AI and its standalone Edits app. This new feature set aims to simplify and enhance video creation for everyday users, content creators, and marketers alike — all with the help of generative AI.
What’s New?
The latest update allows users to edit videos using natural language prompts, similar to how image generation or text-based AI tools work. Whether it’s trimming clips, adjusting lighting, adding effects, or generating transitions, users can now instruct Meta AI to carry out these tasks just by typing what they want.
For example, you can type:
- “Make this video brighter and add a slow-motion effect at the end,”
- or “Add upbeat background music and smooth cuts between scenes.”
Meta AI will interpret these commands and apply the changes in seconds — no complex software or editing skills required.
Seamless Integration with the Edits App
Meta’s Edits app, designed as a lightweight but capable media editor, now fully supports AI-powered video workflows. Users can drag, drop, and edit in real-time, letting AI handle the technical grunt work like cropping, stabilization, voice syncing, and background removal.
With this integration, Meta is aiming to democratize video production, making it easier for users on platforms like Instagram, Facebook Reels, and WhatsApp Status to create polished, engaging content.
Targeting Creators and Businesses
This move is particularly significant for content creators and small businesses. Video remains the most engaging form of content online, but high-quality editing is often time-consuming and expensive. Meta’s AI toolset drastically reduces the time and cost barrier, allowing creators to produce high-impact videos quickly.
Moreover, by embedding these features directly into Meta’s ecosystem, the company is encouraging creators to stay within its platforms rather than turning to external tools like Adobe Premiere or CapCut.
The Bigger AI Push
This rollout is part of Meta’s broader vision to embed generative AI across all its apps and services. From chat assistants to creative tools, Meta is positioning itself as a key player in the AI-powered future of social media and digital content.
In a statement, Meta said, “We want to empower people to create more and stress less — AI should be your creative partner, not your replacement.”
Final Thoughts
Meta’s new AI video editing feature is a bold step toward making video creation as intuitive as chatting with a friend. As AI continues to reshape the creative process, tools like these will be central to how we tell stories, promote brands, and engage audiences online.
