India’s telecom race is heating up again, but this time it’s not just about data and call plans. After recently making headlines with its Perplexity AI partnership, Airtel is reportedly adding another perk to its prepaid offerings—a free Apple Music subscription.
Apple Music Comes to Airtel Prepaid Plans
According to reports, Airtel prepaid users may soon enjoy complimentary access to Apple Music. The move positions Airtel as more than just a telecom provider, transforming it into a digital lifestyle brand. Apple Music, known for its vast library of over 100 million songs, curated playlists, and exclusive artist content, adds a strong value proposition for subscribers.
For prepaid customers, who often have fewer bundled benefits compared to postpaid users, this could be a major differentiator. Free Apple Music access not only sweetens the deal but also helps Airtel compete directly with rivals like Jio, which has long bundled entertainment services into its plans.
Following the Perplexity AI Collaboration
This development comes shortly after Airtel announced its integration with Perplexity AI, offering customers AI-powered search and assistance features. With AI tools on one hand and premium music streaming on the other, Airtel is clearly betting big on digital services to boost engagement and customer loyalty.
Why This Move Matters
The Indian telecom market is highly competitive, with providers continuously looking for ways to retain customers. By offering Apple Music subscriptions, Airtel taps into a growing demand for premium content. Music streaming has become a daily part of digital life, especially for younger users who are highly active on prepaid plans.
This also reflects a broader industry trend where telecom operators are evolving into digital service providers. By bundling music, AI, cloud storage, and OTT platforms, companies are turning their networks into gateways for entertainment and lifestyle.
What Customers Can Expect
While Airtel has yet to officially confirm the details, reports suggest that the free Apple Music subscription will be tied to select prepaid plans. If rolled out, it could include either limited-time access or ongoing benefits for certain recharge amounts.
For users, it means enjoying ad-free music, high-quality streaming, and Apple’s seamless ecosystem—without paying extra.
Conclusion
Airtel’s reported move to bundle Apple Music with prepaid plans shows how telecom companies are redefining customer value. After Perplexity AI, this marks another step in Airtel’s strategy to go beyond connectivity and become a true digital companion. If confirmed, prepaid users could soon be streaming their favorite tracks on Apple Music at no additional cost, making Airtel’s offerings even more appealing.
