Apple is reportedly developing a new AI-powered web search tool that will integrate directly into Siri, positioning it as a competitor to OpenAI’s ChatGPT-powered search and emerging AI platforms like Perplexity.
What’s Changing
Siri has long been criticized for limited functionality compared to rival AI assistants. With this new tool, Apple aims to make Siri more than a voice command system—transforming it into a smarter, real-time search companion.
Key Features Expected
- AI-Powered Search: Faster, more accurate results from the web.
- Contextual Understanding: Smarter follow-up questions and deeper responses.
- Privacy by Design: Leveraging Apple’s strong stance on user data protection.
- Device Integration: Seamless use across iPhone, iPad, and Mac.
Why It Matters
This move places Apple in direct competition with Google, OpenAI, and Perplexity in the race to build the next-gen AI search experience. It also signals Apple’s deeper push into AI after years of lagging behind rivals.
