In today’s fast-paced business world, companies are flooded with data from every source, including customer interactions, operational systems, and market trends. The challenge is not collecting data but transforming it into actionable insights. This is where augmented analytics comes in. By leveraging AI, machine learning, and advanced data visualization, organizations can analyze information faster, make […]
Driving Smarter Customer Engagement with Martech and Data
In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]
Zero UI Experience Explained Simply: When Technology Works Without Screens
Most of us are used to interacting with technology through screens. We tap buttons, scroll pages, open apps, and click menus. But over the last few years, something interesting has been happening. Technology is slowly learning to work without asking us to touch a screen at all. This shift is called the Zero UI experience. […]
The New SEO Reality: Why Google Business Profile Is the Platform Most Businesses Are Ignoring
By Barion McQueen, Owner and Visibility Strategist, Big Reach PR For a long time, we were told that SEO lived almost entirely on a website. Keywords, blogs, backlinks, page speed. All of that still matters, but it is no longer the full picture. What has changed everything is AI, not just how people search, but […]
Online Interviews Are Changing: How Candidates Are Using Tools to Get Ahead
Online interviews have become a permanent part of modern hiring. What initially emerged as a necessity during remote work transitions has now evolved into a preferred recruitment method for organisations worldwide. Companies benefit from faster hiring cycles, broader talent access, and reduced logistical costs. Candidates gain flexibility and convenience. However, beneath these advantages lies a […]
How Fixing AI Model Drift Protects Business Accuracy and Long-Term Growth
In today’s digital-first world, organisations rely heavily on machine learning models to automate decisions, improve customer experiences, and optimise operations. But as industries evolve, the data feeding these models changes too often in subtle ways. This gradual shift is known as AI Model Drift, and understanding it is crucial for leaders building a modern, reliable […]
What is Identity and Access Management & Why This Is Now a CEO-Level Priority in the Cloud Era
In today’s hyper-connected world, every business relies on digital systems to operate, innovate, and grow. But as companies shift to the cloud, one challenge has quietly become the backbone of security, compliance, and trust: Identity and Access Management (IAM). Before we explore why leaders are elevating IAM cloud strategy to the CEO’s desk, it’s important […]
Shadow AI in Workplaces: The Hidden Technology Shaping Modern Teams
Shadow AI in workplaces is becoming one of the most urgent challenges for modern organisations. As companies adopt structured digital transformation strategies, employees often turn to unsanctioned AI tools to speed up tasks, simplify research, or automate small pieces of work. This creates a silent layer of technology operating outside IT visibility. At first glance, […]
The Rise of Serverless 2.0: Build Faster, Scale Smarter
In today’s fast-moving digital landscape, businesses face increasing pressure to release applications faster, optimize costs, and scale efficiently. Enter Serverless 2.0, a new evolution of serverless computing that empowers developers to focus on writing code rather than managing infrastructure while unlocking advanced scalability, flexibility, and smarter operational efficiency. The rise of this next-generation serverless architecture […]
CleverTap or Braze: Choosing the Smarter Customer Engagement Platform
In a fast-moving digital world, companies need customer engagement platforms that support personalisation, automation, and real-time insights without slowing down teams. When businesses compare CleverTap or Braze, the goal is simple: find a platform that delivers deeper analytics, faster execution, and long-term retention. While both platforms help brands connect with their users, CleverTap often feels […]
