Composable data platforms are reshaping how enterprises design analytics systems. For years, organizations depended on large, monolithic platforms that attempted to manage data ingestion, storage, processing, and visualization within a single environment. Although these systems offered convenience, they increasingly struggle to meet modern business requirements. In 2026, enterprises operate across distributed clouds, multiple business units, […]
Category: Customer Data Platforms
Synthetic Data in Business Decision-Making: How Enterprises Are Redefining Insights in 2026
Synthetic data is emerging as a powerful foundation for modern business decision-making. As organizations operate across complex digital ecosystems, traditional data sources struggle to keep pace with real-time analytics, privacy requirements, and large-scale AI systems. In 2026, enterprises increasingly rely on artificial datasets to simulate scenarios, train intelligent systems, and generate insights without exposing sensitive […]
First-Party Data Strategy: How Brands Are Surviving the Death of Third-Party Cookies
For years, digital marketing depended heavily on third-party cookies. These small tracking files helped brands follow users across websites, build audience profiles, and deliver targeted ads. However, that era is coming to an end. With major browsers like Google Chrome phasing out third-party cookies, brands now face a major shift. As a result, a first-party […]
Introducing Deployteq’s Customer Data Platform (CDP).
A New Era of Customer Data Management Deployteq has unveiled its Customer Data Platform (CDP), designed to help businesses unify, manage, and activate customer data. This powerful tool enables organizations to gain a 360-degree view of their customers, driving more personalized and effective marketing strategies. What Makes Deployteq’s CDP Unique The platform centralizes customer data […]
Customer Data Platform Market Set to Hit $37.11 Billion by 2030.
The global Customer Data Platform (CDP) market is on track for explosive growth, with projections indicating it will reach $37.11 billion by 2030. This surge reflects the increasing demand for unified customer data management as businesses race to deliver more personalized and efficient customer experiences. What is Driving CDP Market Growth Companies across industries are […]
Salesforce to Snap Up Waii, Boost Data Cloud & Tableau Next.
Salesforce has announced plans to acquire Waii, a data and AI technology company, in a move aimed at strengthening its Data Cloud and Tableau offerings. The acquisition reflects Salesforce’s ongoing push to integrate more advanced AI-driven insights and automation into its analytics and data management tools. Enhancing Data Cloud Capabilities The Data Cloud is at […]
What is a CDP and How It Delivers the Coveted ‘Single View’ of the Customer
In the digital marketing world, understanding your customer is everything. A Customer Data Platform (CDP) has emerged as a powerful tool for achieving this, giving brands the much-desired single view of their customers. What is a CDP?A CDP is a centralized software platform that collects, integrates, and organizes customer data from multiple sources. These can […]
Healthcare Customer Data Platform Market Set to Grow at 27.2% CAGR.
The global Healthcare Customer Data Platform (CDP) market is witnessing remarkable growth, projected to expand at a compound annual growth rate (CAGR) of 27.2% over the coming years. This surge is driven by the rising demand for personalized patient experiences, increasing healthcare digitalization, and the urgent need for unified data across fragmented health systems. What […]
NatWest Taps AWS and Accenture to Consolidate Customer Data Across the Bank.
In a major move toward digital transformation, NatWest Group has partnered with Amazon Web Services (AWS) and Accenture to unify and modernize its customer data infrastructure. The goal: to create a single, intelligent view of customer information across all of the bank’s platforms—streamlining operations, enhancing personalization, and driving smarter decision-making. This strategic collaboration marks a […]
AI and ML Are Transforming Customer Data Platforms (CDPs) into Intelligent Growth Engines.
Customer Data Platforms (CDPs) are rapidly evolving. What started as centralized systems for storing and unifying customer data has now become a foundation for AI- and ML-driven intelligence, enabling brands to predict behavior, generate real-time insights, and automate customer engagement at scale. From Storage to Strategy Traditionally, CDPs served as a single source of truth—consolidating […]
