Google recently introduced a new web crawler called the Google Messages Bot. Unlike Googlebot, which indexes websites for search results, this bot’s main function is to fetch URLs shared in Google Messages and generate link previews. This change directly affects your site’s visibility, crawl performance, and how content appears in Google’s search engine results and […]
Category: Martech
Driving Smarter Customer Engagement with Martech and Data
In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]
