Global Payments Inc., a leading worldwide provider of payment technology and software solutions, has made a major move in the world of sports partnerships. The company announced a new alliance with Major League Baseball’s Minnesota Twins and an extension of its long-standing partnership with the NFL’s Dallas Cowboys.
These strategic collaborations highlight Global Payments’ growing influence in the intersection of sports, technology, and fan experience.
A New Home Run Partnership With the Minnesota Twins
The newly announced deal with the Minnesota Twins will see Global Payments become the official commerce technology partner for the team. The company’s payment systems will power frictionless, secure, and seamless transactions throughout Target Field, enhancing fan experience at every touchpoint—from concessions to ticketing and merchandise.
By integrating advanced commerce tools, the Twins aim to create a more connected, cashless, and efficient ballpark experience. This includes mobile payments, self-service kiosks, and data-driven insights that will help streamline stadium operations.
Doubling Down With the Dallas Cowboys
Global Payments has also renewed and expanded its relationship with the Dallas Cowboys, one of the NFL’s most iconic franchises. The extension of this partnership will continue to deliver next-generation payment solutions at AT&T Stadium, while deepening collaboration on new innovations and fan engagement strategies.
The Cowboys will continue to benefit from Global Payments’ cutting-edge omnichannel commerce platform, which combines in-person, online, and mobile payments into one unified system. This enables faster checkout times, stronger security, and better analytics to understand fan preferences and behavior.
Why These Partnerships Matter
With these deals, Global Payments is reinforcing its position as a go-to partner for sports organizations looking to modernize their payment infrastructure. These partnerships reflect a growing demand for digital-first fan experiences, especially in high-traffic environments like stadiums.
For teams, it’s more than just faster payments—it’s about using technology to boost fan satisfaction, improve operations, and ultimately drive revenue growth.
Looking Ahead
As more sports franchises move toward contactless, connected experiences, Global Payments is setting a new standard in how fans interact with their favorite teams. These partnerships with the Minnesota Twins and Dallas Cowboys underscore the company’s commitment to revolutionizing the sports and entertainment industry through innovation and intelligent payment solutions.
