The browser wars are heating up, and Perplexity CEO Aravind Srinivas isn’t pulling any punches. In a bold new statement, Srinivas claims that the company’s upcoming AI browser, Comet, will reshape office work — and potentially replace two roles in particular: research assistants and junior content writers.
What Is Comet?
Comet is Perplexity’s new AI-native browser designed to go far beyond traditional web search. Unlike Google or Bing, Comet doesn’t just find links — it summarizes, reasons, drafts, and presents contextualized insights using real-time data, all within a conversational interface.
It combines search, synthesis, and AI-powered content generation — streamlining tasks that would usually take hours of manual work
The Two Roles at Risk
According to Srinivas:
- Research Assistants:
Comet can automate background research, scan sources, compare data, and present concise, citation-backed answers — faster and more reliably than any junior researcher. - Junior Content Writers:
From writing product descriptions to generating blog outlines or ad copy drafts, Comet can perform tasks often handled by entry-level copywriters — in seconds.
Why It Matters
The rise of Comet underscores a growing trend: AI tools are becoming not just assistants, but active workers. This shift demands upskilling, role evolution, and stronger human-AI collaboration.
But it’s not all bad news. Rather than replacing humans entirely, tools like Comet can eliminate tedious work and allow professionals to focus on high-impact, creative, or strategic tasks.
