Composable data platforms are reshaping how enterprises design analytics systems. For years, organizations depended on large, monolithic platforms that attempted to manage data ingestion, storage, processing, and visualization within a single environment. Although these systems offered convenience, they increasingly struggle to meet modern business requirements. In 2026, enterprises operate across distributed clouds, multiple business units, […]
Tag: AI
First-Party Data Strategy: How Brands Are Surviving the Death of Third-Party Cookies
For years, digital marketing depended heavily on third-party cookies. These small tracking files helped brands follow users across websites, build audience profiles, and deliver targeted ads. However, that era is coming to an end. With major browsers like Google Chrome phasing out third-party cookies, brands now face a major shift. As a result, a first-party […]
Google Messages Bot: What Webmasters Need to Know in 2026
Google recently introduced a new web crawler called the Google Messages Bot. Unlike Googlebot, which indexes websites for search results, this bot’s main function is to fetch URLs shared in Google Messages and generate link previews. This change directly affects your site’s visibility, crawl performance, and how content appears in Google’s search engine results and […]
Deepfake Fraud: How AI Is Changing Cybercrime Forever
Deepfake technology was once seen as entertainment. Today, it has become one of the most dangerous tools in modern cybercrime. Deepfake fraud is now being used to impersonate executives, manipulate video calls, and commit financial scams that are almost impossible to detect with the human eye. As artificial intelligence becomes more accessible, cybercriminals are no […]
Programmable Money: The Future of Digital Payments and Finance
The way people interact with money is evolving rapidly. Traditional cash, cards, and basic digital wallets are no longer sufficient for modern consumers and businesses. Today, programmable money is emerging as a revolutionary approach, allowing funds to act like code, enabling automated, conditional, and highly flexible transactions. In this digital-first era, these intelligent financial systems […]
Augmented Analytics: Turning Data into Real Insights
In today’s fast-paced business world, companies are flooded with data from every source, including customer interactions, operational systems, and market trends. The challenge is not collecting data but transforming it into actionable insights. This is where augmented analytics comes in. By leveraging AI, machine learning, and advanced data visualization, organizations can analyze information faster, make […]
Driving Smarter Customer Engagement with Martech and Data
In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]
Online Interviews Are Changing: How Candidates Are Using Tools to Get Ahead
Online interviews have become a permanent part of modern hiring. What initially emerged as a necessity during remote work transitions has now evolved into a preferred recruitment method for organisations worldwide. Companies benefit from faster hiring cycles, broader talent access, and reduced logistical costs. Candidates gain flexibility and convenience. However, beneath these advantages lies a […]
How Fixing AI Model Drift Protects Business Accuracy and Long-Term Growth
In today’s digital-first world, organisations rely heavily on machine learning models to automate decisions, improve customer experiences, and optimise operations. But as industries evolve, the data feeding these models changes too often in subtle ways. This gradual shift is known as AI Model Drift, and understanding it is crucial for leaders building a modern, reliable […]
Shadow AI in Workplaces: The Hidden Technology Shaping Modern Teams
Shadow AI in workplaces is becoming one of the most urgent challenges for modern organisations. As companies adopt structured digital transformation strategies, employees often turn to unsanctioned AI tools to speed up tasks, simplify research, or automate small pieces of work. This creates a silent layer of technology operating outside IT visibility. At first glance, […]
