In today’s fast-paced business world, companies are flooded with data from every source, including customer interactions, operational systems, and market trends. The challenge is not collecting data but transforming it into actionable insights. This is where augmented analytics comes in. By leveraging AI, machine learning, and advanced data visualization, organizations can analyze information faster, make […]
Tag: AI
Driving Smarter Customer Engagement with Martech and Data
In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]
Online Interviews Are Changing: How Candidates Are Using Tools to Get Ahead
Online interviews have become a permanent part of modern hiring. What initially emerged as a necessity during remote work transitions has now evolved into a preferred recruitment method for organisations worldwide. Companies benefit from faster hiring cycles, broader talent access, and reduced logistical costs. Candidates gain flexibility and convenience. However, beneath these advantages lies a […]
How Fixing AI Model Drift Protects Business Accuracy and Long-Term Growth
In today’s digital-first world, organisations rely heavily on machine learning models to automate decisions, improve customer experiences, and optimise operations. But as industries evolve, the data feeding these models changes too often in subtle ways. This gradual shift is known as AI Model Drift, and understanding it is crucial for leaders building a modern, reliable […]
Shadow AI in Workplaces: The Hidden Technology Shaping Modern Teams
Shadow AI in workplaces is becoming one of the most urgent challenges for modern organisations. As companies adopt structured digital transformation strategies, employees often turn to unsanctioned AI tools to speed up tasks, simplify research, or automate small pieces of work. This creates a silent layer of technology operating outside IT visibility. At first glance, […]
Sophos 2025: How AI-Powered Cybersecurity Is Redefining Business Protection
In 2025, AI-powered cybersecurity has become the backbone of digital defense. With new attack surfaces emerging across cloud, IoT, and hybrid workplaces, businesses can no longer rely on manual response systems. Among the global cybersecurity innovators, Sophos stands out for transforming how enterprises predict, prevent, and respond to threats not reactively, but intelligently and autonomously. […]
How Red Hat’s Open-Source Strategy Is Powering the Next Wave of AI-Ready Enterprises in 2025
In 2025, enterprises are leveraging AI to stay competitive, and Red Hat AI 2025 is leading the open-source transformation. Organizations now deploy AI across hybrid cloud environments to automate workflows, enhance security, and scale operations efficiently. Companies that adopt open-source AI tools gain transparency, agility, and the ability to innovate faster. Why Open-Source AI Matters […]
The End of Tracking Cookies: What’s Next for B2B Marketers?
The End of Tracking Cookies marks a defining shift in how B2B marketers reach and understand their audiences. With browsers like Chrome phasing out third-party cookies in 2025, brands can no longer rely on traditional tracking to power personalization or measure ROI. Instead, this change opens the door for a new, privacy-first marketing landscape built […]
The Rise of Micro-SaaS in 2025: Small Tools, Big Impact
Micro-SaaS 2025 is transforming the software landscape by showing that small, focused tools can deliver outsized impact. Unlike traditional SaaS, these products are hyper-specialized, designed for solving specific business problems efficiently. Startups and solopreneurs now leverage AI, automation, and no-code platforms to build solutions faster than ever. This trend proves that size isn’t everything—a single […]
AI in MarTech 2025: The Predictive Power Behind Smarter Campaigns
AI in MarTech 2025 marks a shift from reactive campaigns to predictive marketing built on intelligence and speed. Instead of guessing customer needs, brands now rely on real-time insights and behavioral analytics to understand what users want often before they act. A HubSpot report in 2025 found that marketers using AI-driven MarTech achieved up to […]
