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Driving Smarter Customer Engagement with Martech and Data

Driving Smarter Customer Engagement with Martech and Data

In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]

Online Interviews Are Changing: How Candidates Are Using Tools to Get Ahead

Online Interviews Are Changing: How Candidates Are Using Tools to Get Ahead

Online interviews have become a permanent part of modern hiring. What initially emerged as a necessity during remote work transitions has now evolved into a preferred recruitment method for organisations worldwide. Companies benefit from faster hiring cycles, broader talent access, and reduced logistical costs. Candidates gain flexibility and convenience. However, beneath these advantages lies a […]

How Fixing AI Model Drift Protects Business Accuracy and Long-Term Growth

How Fixing AI Model Drift Protects Business Accuracy and Long-Term Growth

In today’s digital-first world, organisations rely heavily on machine learning models to automate decisions, improve customer experiences, and optimise operations. But as industries evolve, the data feeding these models changes too often in subtle ways. This gradual shift is known as AI Model Drift, and understanding it is crucial for leaders building a modern, reliable […]

Shadow AI in Workplaces: The Hidden Technology Shaping Modern Teams

Shadow AI in Workplaces: The Hidden Technology Shaping Modern Teams

Shadow AI in workplaces is becoming one of the most urgent challenges for modern organisations. As companies adopt structured digital transformation strategies, employees often turn to unsanctioned AI tools to speed up tasks, simplify research, or automate small pieces of work. This creates a silent layer of technology operating outside IT visibility. At first glance, […]

How Red Hat’s Open-Source Strategy Is Powering the Next Wave of AI-Ready Enterprises in 2025

How Red Hat’s Open-Source Strategy Is Powering the Next Wave of AI-Ready Enterprises in 2025

In 2025, enterprises are leveraging AI to stay competitive, and Red Hat AI 2025 is leading the open-source transformation. Organizations now deploy AI across hybrid cloud environments to automate workflows, enhance security, and scale operations efficiently. Companies that adopt open-source AI tools gain transparency, agility, and the ability to innovate faster. Why Open-Source AI Matters […]

AI Chatbots Transforming India’s Call Centers in 2025  

AI Chatbots Transforming India’s Call Centers in 2025  

In 2025, AI chatbots are transforming India’s call-centre industry, providing faster support and improving customer satisfaction. Modern conversational AI, voice recognition, and natural language processing allow companies to handle a high volume of customer interactions with minimal human intervention. According to Reuters (October 2025), AI chatbots now manage over 70% of routine customer queries, marking […]

LinkedIn’s AI-Powered B2B Ads: Smarter Targeting for 2025 Marketers 

LinkedIn’s AI-Powered B2B Ads: Smarter Targeting for 2025 Marketers 

LinkedIn AI B2B Ads are transforming how businesses connect, interact, and convert in 2025. As the largest professional network, LinkedIn now uses advanced artificial intelligence to deliver smarter audience targeting, predictive campaign optimization, and AI-enhanced creative suggestions. With over 1 billion users and a 60% increase in ad engagement across Asia, this AI-powered shift marks […]

AI-Powered Learning & Development: How Companies Upskill Employees in 2025  

AI-Powered Learning & Development: How Companies Upskill Employees in 2025  

AI-Powered Learning & Development is the new trend and the future of work. In addition, the digital transformation of the industry is taking place at a rapid speed, and for this reason, organizations must value an adaptive and flexibly trained workforce. AI-driven Learning and Development (L&D) platforms are completely revolutionizing how employees learn and advance […]

AI Agents: The Next Frontier of Enterprise Automation in 2026

AI Agents: The Next Frontier of Enterprise Automation in 2026

The year 2025 saw Generative AI Copilots assisting employees in writing, coding, and analyzing data. But 2026 marks the rise of Autonomous AI Agents — systems that act, learn, and collaborate across enterprise workflows, performing real tasks rather than just responding to instructions.  From automating marketing campaigns to monitoring IT operations, AI Agents are quickly becoming […]

Google Launches AI-Powered Mood Board App ‘Mixboard’ to Rival Pinterest.

Google Launches AI-Powered Mood Board App ‘Mixboard’ to Rival Pinterest.

A New Creative Tool from Google Google has unveiled Mixboard, an AI-powered mood board app designed to rival Pinterest. The app allows users to create, organize, and share visual inspirations with the help of artificial intelligence. How Mixboard Works Mixboard uses AI to recommend images, color palettes, and design ideas based on user preferences. By […]