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Dark Data: The Untapped Asset Enterprises Are Ignoring in 2026

Dark Data: The Untapped Asset Enterprises Are Ignoring in 2026

Dark data is becoming one of the most overlooked assets in modern enterprises. In 2026, organizations generate massive volumes of information, yet a large portion remains unused, unprocessed, and often ignored. This hidden layer of enterprise data holds significant potential. While businesses invest heavily in analytics and AI, they often miss the opportunity to leverage […]

The Era of AI-Powered Workforce Management

The Era of AI-Powered Workforce Management

AI-powered workforce management is redefining how enterprises operate in 2026. As organizations navigate hybrid work models, talent shortages, and increasing operational complexity, traditional workforce systems are no longer enough. For decades, workforce management focused on time tracking, attendance, and basic HR administration. Today, enterprises require intelligent systems that can predict workforce needs, optimize productivity, and […]

How AI Is Transforming Sales Enablement for Remote Teams

How AI Is Transforming Sales Enablement for Remote Teams

AI in sales enablement has become a critical growth driver for modern SaaS companies, especially as remote selling becomes the default operating model. In 2026, most B2B sales teams no longer rely on physical offices, in-person coaching, or manual content distribution. Instead, they operate in fully digital environments where performance depends on intelligent systems that […]

Composable Data Platforms: The End of Monolithic Analytics

Composable Data Platforms: The End of Monolithic Analytics

Composable data platforms are reshaping how enterprises design analytics systems. For years, organizations depended on large, monolithic platforms that attempted to manage data ingestion, storage, processing, and visualization within a single environment. Although these systems offered convenience, they increasingly struggle to meet modern business requirements. In 2026, enterprises operate across distributed clouds, multiple business units, […]

Google Messages Bot: What Webmasters Need to Know in 2026

Google Messages Bot: What Webmasters Need to Know in 2026

Google recently introduced a new web crawler called the Google Messages Bot. Unlike Googlebot, which indexes websites for search results, this bot’s main function is to fetch URLs shared in Google Messages and generate link previews. This change directly affects your site’s visibility, crawl performance, and how content appears in Google’s search engine results and […]

Deepfake Fraud: How AI Is Changing Cybercrime Forever

Deepfake Fraud: How AI Is Changing Cybercrime Forever

Deepfake technology was once seen as entertainment. Today, it has become one of the most dangerous tools in modern cybercrime. Deepfake fraud is now being used to impersonate executives, manipulate video calls, and commit financial scams that are almost impossible to detect with the human eye. As artificial intelligence becomes more accessible, cybercriminals are no […]

Driving Smarter Customer Engagement with Martech and Data

Driving Smarter Customer Engagement with Martech and Data

In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]

Online Interviews Are Changing: How Candidates Are Using Tools to Get Ahead

Online Interviews Are Changing: How Candidates Are Using Tools to Get Ahead

Online interviews have become a permanent part of modern hiring. What initially emerged as a necessity during remote work transitions has now evolved into a preferred recruitment method for organisations worldwide. Companies benefit from faster hiring cycles, broader talent access, and reduced logistical costs. Candidates gain flexibility and convenience. However, beneath these advantages lies a […]

How Fixing AI Model Drift Protects Business Accuracy and Long-Term Growth

How Fixing AI Model Drift Protects Business Accuracy and Long-Term Growth

In today’s digital-first world, organisations rely heavily on machine learning models to automate decisions, improve customer experiences, and optimise operations. But as industries evolve, the data feeding these models changes too often in subtle ways. This gradual shift is known as AI Model Drift, and understanding it is crucial for leaders building a modern, reliable […]

Shadow AI in Workplaces: The Hidden Technology Shaping Modern Teams

Shadow AI in Workplaces: The Hidden Technology Shaping Modern Teams

Shadow AI in workplaces is becoming one of the most urgent challenges for modern organisations. As companies adopt structured digital transformation strategies, employees often turn to unsanctioned AI tools to speed up tasks, simplify research, or automate small pieces of work. This creates a silent layer of technology operating outside IT visibility. At first glance, […]