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AI and ML Are Transforming Customer Data Platforms (CDPs) into Intelligent Growth Engines.

AI and ML Are Transforming Customer Data Platforms (CDPs) into Intelligent Growth Engines.

Customer Data Platforms (CDPs) are rapidly evolving. What started as centralized systems for storing and unifying customer data has now become a foundation for AI- and ML-driven intelligence, enabling brands to predict behavior, generate real-time insights, and automate customer engagement at scale. From Storage to Strategy Traditionally, CDPs served as a single source of truth—consolidating […]