The fintech landscape is undergoing a major transformation. Traditionally focused on providing solutions to enterprises, B2B fintech firms are increasingly turning to mergers and acquisitions (M&As) to diversify their offerings and enter the retail market. Why B2B Fintechs Are Shifting Strategies B2B fintechs have long catered to banks, financial institutions, and enterprises by offering solutions […]
Tag: B2B
B2B and DTC Marketers Face New Challenge: The Zero-Click Search Era.
In today’s rapidly evolving search landscape, B2B and DTC (Direct-to-Consumer) marketers are facing a new frontier — the rise of zero-click searches. With search engines like Google prioritizing instant answers, featured snippets, and AI-generated overviews, many users now find what they need without ever clicking through to a website. For marketers, this means fewer clicks, […]
