In the digital marketing world, understanding your customer is everything. A Customer Data Platform (CDP) has emerged as a powerful tool for achieving this, giving brands the much-desired single view of their customers. What is a CDP?A CDP is a centralized software platform that collects, integrates, and organizes customer data from multiple sources. These can […]
Tag: CDP
CDP vs. MDM: What’s the Difference?
In today’s data-driven world, businesses rely on structured data to make informed decisions. Two key technologies used for managing customer and business data are Customer Data Platforms (CDP) and Master Data Management (MDM). While both focus on data unification, they serve distinct purposes. Let’s explore their differences and how they complement each other. What is […]
