CDP vs. MDM: What’s the Difference?

CDP vs. MDM: What’s the Difference?

In today’s data-driven world, businesses rely on structured data to make informed decisions. Two key technologies used for managing customer and business data are Customer Data Platforms (CDP) and Master Data Management (MDM). While both focus on data unification, they serve distinct purposes. Let’s explore their differences and how they complement each other. What is […]