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Kubit Launches ‘Ask Kubit’: Explainable AI for Customer Journey Analytics.

Kubit Launches ‘Ask Kubit’: Explainable AI for Customer Journey Analytics.

Kubit, a leading analytics platform, has announced the launch of ‘Ask Kubit’, a groundbreaking Explainable AI (XAI) tool designed to transform how businesses understand and optimize customer journeys. This new feature blends AI-powered insights with transparency—giving decision-makers clear answers to why certain customer behaviors occur, not just what happens. The Problem with Traditional Analytics Customer […]

How Advanced Customer Journey Analytics Is Shaping the Future of Engagement.

How Advanced Customer Journey Analytics Is Shaping the Future of Engagement.

In today’s hyper-connected world, customer engagement is no longer about isolated interactions—it’s about the entire journey. Businesses that want to stay ahead are turning to advanced customer journey analytics to decode behaviors, identify pain points, and deliver seamless, personalized experiences at every touchpoint. What Is Customer Journey Analytics? Customer journey analytics is the process of […]

Why Understanding the Customer Journey Matters More Than Making the Product Perfect

Why Understanding the Customer Journey Matters More Than Making the Product Perfect

A Great Product Isn’t Enough Anymore In today’s fast-moving market, having the perfect product doesn’t guarantee success. Brands often pour time and resources into perfecting features, design, and performance — only to find customers still walking away. Why? Because they forget the most critical factor: the customer journey. How a customer discovers, engages with, and […]

Why Cross-Channel Customer Journey Orchestration Is Crucial for Modern Brands.

Why Cross-Channel Customer Journey Orchestration Is Crucial for Modern Brands.

Deliver Seamless Customer Experiences Across Channels. In today’s digital-first world, customers interact with brands through multiple touchpoints—web, mobile, email, social media, and more. Without proper coordination, these interactions can become disjointed and confusing. That’s where cross-channel customer journey orchestration plays a pivotal role. What Is Cross-Channel Journey Orchestration? It’s the process of designing, managing, and […]

Mastering Customer Journey Orchestration: The Key to Seamless Experiences.

Mastering Customer Journey Orchestration: The Key to Seamless Experiences.

In today’s hyper-connected world, brands are no longer evaluated solely by their products — customer experience (CX) reigns supreme. At the heart of delivering exceptional CX lies Customer Journey Orchestration (CJO) — the strategic process of mapping, managing, and optimizing the interactions a customer has with a brand across all channels and touchpoints. What is […]

RingCentral Launches Customer Journey Analytics: What Business Leaders Can Gain from the New UCaaS-CCaaS Link.

RingCentral Launches Customer Journey Analytics: What Business Leaders Can Gain from the New UCaaS-CCaaS Link.

RingCentral, a leading provider of cloud communications, has just launched its Customer Journey Analytics solution — a major step in bridging the gap between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS). This move aims to provide businesses with a deeper understanding of customer interactions across voice, chat, video, and […]