For years, digital marketing depended heavily on third-party cookies. These small tracking files helped brands follow users across websites, build audience profiles, and deliver targeted ads. However, that era is coming to an end. With major browsers like Google Chrome phasing out third-party cookies, brands now face a major shift. As a result, a first-party […]
Tag: Data Privacy
Skyflow and the Shift Toward Privacy-First Data Architecture
Data has become the backbone of digital businesses. From customer onboarding to payments and personalization, organizations rely heavily on sensitive user information to operate efficiently. However, as data volumes grow, so do concerns around privacy, compliance, and risk exposure. This is where Skyflow Privacy Vault enters the conversation, not as a security add-on, but as […]
