For years, digital marketing depended heavily on third-party cookies. These small tracking files helped brands follow users across websites, build audience profiles, and deliver targeted ads. However, that era is coming to an end. With major browsers like Google Chrome phasing out third-party cookies, brands now face a major shift. As a result, a first-party […]
Tag: First-Party Data
The End of Tracking Cookies: What’s Next for B2B Marketers?
The End of Tracking Cookies marks a defining shift in how B2B marketers reach and understand their audiences. With browsers like Chrome phasing out third-party cookies in 2025, brands can no longer rely on traditional tracking to power personalization or measure ROI. Instead, this change opens the door for a new, privacy-first marketing landscape built […]
