In a fast-moving digital world, companies need customer engagement platforms that support personalisation, automation, and real-time insights without slowing down teams. When businesses compare CleverTap or Braze, the goal is simple: find a platform that delivers deeper analytics, faster execution, and long-term retention. While both platforms help brands connect with their users, CleverTap often feels […]
Tag: Marketing Automation
The End of Tracking Cookies: What’s Next for B2B Marketers?
The End of Tracking Cookies marks a defining shift in how B2B marketers reach and understand their audiences. With browsers like Chrome phasing out third-party cookies in 2025, brands can no longer rely on traditional tracking to power personalization or measure ROI. Instead, this change opens the door for a new, privacy-first marketing landscape built […]
AI in MarTech 2025: The Predictive Power Behind Smarter Campaigns
AI in MarTech 2025 marks a shift from reactive campaigns to predictive marketing built on intelligence and speed. Instead of guessing customer needs, brands now rely on real-time insights and behavioral analytics to understand what users want often before they act. A HubSpot report in 2025 found that marketers using AI-driven MarTech achieved up to […]
