For years, digital marketing depended heavily on third-party cookies. These small tracking files helped brands follow users across websites, build audience profiles, and deliver targeted ads. However, that era is coming to an end. With major browsers like Google Chrome phasing out third-party cookies, brands now face a major shift. As a result, a first-party […]
Tag: Personalization
Driving Smarter Customer Engagement with Martech and Data
In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]
AI-Powered Personalization: Enhancing Customer Experiences.
In today’s fast-paced digital age, customer expectations are higher than ever. They demand tailored experiences that cater specifically to their needs and preferences. Enter AI-powered personalization—a game-changing approach that uses artificial intelligence to create unique, customer-centric experiences. By leveraging vast data, AI enables businesses to deliver hyper-relevant content, products, and services, redefining how brands engage […]
