In today’s fast-paced business world, companies are flooded with data from every source, including customer interactions, operational systems, and market trends. The challenge is not collecting data but transforming it into actionable insights. This is where augmented analytics comes in. By leveraging AI, machine learning, and advanced data visualization, organizations can analyze information faster, make […]
Tag: Predictive Analytics
Driving Smarter Customer Engagement with Martech and Data
In today’s diIn today’s digital-first environment, Kestone Global insights show that understanding customer behavior is more critical than ever. People interact with brands across apps, websites, social media, and offline channels, leaving behind a complex trail of behaviors and preferences. Organizations must translate these interactions into actionable strategies to optimize campaigns, improve engagement, and build […]
CleverTap or Braze: Choosing the Smarter Customer Engagement Platform
In a fast-moving digital world, companies need customer engagement platforms that support personalisation, automation, and real-time insights without slowing down teams. When businesses compare CleverTap or Braze, the goal is simple: find a platform that delivers deeper analytics, faster execution, and long-term retention. While both platforms help brands connect with their users, CleverTap often feels […]
AI in MarTech 2025: The Predictive Power Behind Smarter Campaigns
AI in MarTech 2025 marks a shift from reactive campaigns to predictive marketing built on intelligence and speed. Instead of guessing customer needs, brands now rely on real-time insights and behavioral analytics to understand what users want often before they act. A HubSpot report in 2025 found that marketers using AI-driven MarTech achieved up to […]
FinTech Cyber Risks 2025: How AI and Cloud Innovations Are Redefining Fraud Prevention
FinTech Cyber Risks 2025 are redefining how digital finance manages trust and innovation. With AI, cloud computing, and open banking accelerating global transactions, cybersecurity has become the backbone of financial resilience. A 2025 FinTech Cyber Risks Report revealed a 28% surge in cyberattacks targeting cloud-based financial systems. As the industry expands, FinTech firms must safeguard […]
The Role of Predictive Analytics in Credit Scoring.
Credit scoring has long been a cornerstone of the financial industry, helping lenders assess the creditworthiness of individuals and businesses. Traditional credit scoring models rely on historical data and static formulas, but the advent of predictive analytics is transforming this process. By leveraging advanced data science techniques, predictive analytics offers a more dynamic, accurate, and […]
