In the digital marketing world, understanding your customer is everything. A Customer Data Platform (CDP) has emerged as a powerful tool for achieving this, giving brands the much-desired single view of their customers. What is a CDP?A CDP is a centralized software platform that collects, integrates, and organizes customer data from multiple sources. These can […]
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What is a CDP ? and How Does It Give Marketers the Coveted ‘Single View’ of Their Customers?
In today’s data-driven marketing landscape, understanding your customer is everything. But with information scattered across multiple touchpoints—websites, apps, emails, CRMs, call centers, and offline channels—getting a unified picture of each customer is no easy feat. That’s where a Customer Data Platform (CDP) comes in. What is a CDP? A Customer Data Platform (CDP) is a […]
