The need for Customer Journey Mapping requires attention and transformation due to the constant change in the customer environment’s stresses

The need for Customer Journey Mapping requires attention and transformation due to the constant change in the customer environment’s stresses

In this age of technological advancement, customer behaviour will always be erratic and more active and unpredictable than at any other time in history. One of the oldest strategic marketing approaches, presenting the steps that a client goes through from the first becoming aware of the product to the actual purchase, is termed traditional customer […]