What Are Customer Data Platforms (CDPs) and Why Your Business Needs One

What Are Customer Data Platforms (CDPs) and Why Your Business Needs One

In today’s digital age, businesses generate massive amounts of data across multiple channels—from social media and email to e-commerce platforms and in-store interactions. But the key to turning this data into value lies in how it’s managed, organized, and used. This is where Customer Data Platforms (CDPs) come in, offering a unified approach to data […]