In a significant step towards digital transformation, TUI Group, one of the world’s leading tourism companies, has partnered with WalkMe, a digital adoption platform, to enhance operational efficiency across its HR functions. The collaboration is already yielding measurable improvements in employee productivity, system usage, and user satisfaction.
The Challenge: Digital Complexity
TUI, with a workforce of over 60,000 employees globally, relies on a suite of digital tools to manage everything from HR operations to employee onboarding and internal communications. However, as with many large enterprises, the complexity of these systems often created friction — especially during transitions to new platforms or tools.
Navigating these systems required time-consuming training, led to frequent user errors, and increased the burden on internal support teams. TUI needed a solution that could streamline digital interactions, reduce support requests, and improve overall adoption of its enterprise software.
WalkMe’s Role
WalkMe provided a solution through its no-code Digital Adoption Platform (DAP). By layering interactive, real-time guidance on top of TUI’s existing software systems, WalkMe enables employees to complete tasks more efficiently — without needing to consult manuals or attend lengthy training sessions.
From onboarding new hires to completing self-service HR processes like leave requests or performance reviews, WalkMe’s tooltips, step-by-step guidance, and automated workflows have become an integral part of TUI’s digital work environment.
Key Benefits Delivered
Since implementing WalkMe, TUI has seen significant results:
- Reduced employee training time by up to 40%
- Fewer support tickets related to HR systems and processes
- Faster onboarding for new employees across departments
- Higher adoption rates for new digital tools
HR teams are also benefitting from data insights generated by WalkMe, which highlight where users face friction. These insights allow TUI to fine-tune digital workflows and proactively address challenges — all while improving the user experience.
Supporting a Hybrid Workforce
As TUI increasingly embraces hybrid and remote work, the need for seamless digital processes has grown. WalkMe’s support ensures that all employees, regardless of location, can access the tools and information they need without disruption.
“WalkMe has helped us accelerate our digital transformation by putting the power back into the hands of our employees,” said a TUI representative. “It’s like having a virtual assistant embedded in every tool.”
Final Thoughts
By partnering with WalkMe, TUI is not just simplifying HR operations — it’s fostering a more empowered and digitally confident workforce. As enterprises navigate an ever-evolving digital landscape, digital adoption platforms like WalkMe are proving essential in turning technology from a challenge into a competitive advantage.
