The Adobe Summit 2025 spotlighted the rapidly evolving landscape of marketing, with Indian marketers sharing compelling insights on navigating the future. From embracing AI-powered personalization to building hybrid customer journeys, the key message was clear: agility, innovation, and a human-centric approach are essential in today’s digital-first world. Here are the top takeaways from leading Indian […]
Category: Customer Journey
The Rise of the Customer Experience BPO Market: Transforming Business Success.
In today’s hyper-competitive, digital-first economy, customer experience (CX) has emerged as a key differentiator for businesses across industries. As companies seek to deliver seamless, personalized, and efficient interactions, the Customer Experience BPO (Business Process Outsourcing) market is witnessing unprecedented growth. More than just a cost-saving strategy, CX BPO is now a strategic driver of customer […]
Cresta AI Agent Delivers Seamless, Omnichannel Customer Experience (CX).
In today’s fast-paced digital economy, customer experience (CX) can make or break a brand. That’s where Cresta, a leading AI-powered contact center platform, is stepping in with its cutting-edge AI Agent—designed to revolutionize the way businesses engage with their customers across every channel. With a focus on seamless, omnichannel support, Cresta’s AI Agent empowers organizations […]
Salesforce Debuts Agentic Self-Service, Aims to “Revolutionize” Customer Portals.
Salesforce is doubling down on AI-driven customer experiences with the launch of Agentic Self-Service, a new product designed to transform traditional customer portals into intelligent, autonomous assistants. Revealed during its latest announcement, this innovation aims to reduce dependency on human agents by enabling customer portals to think, decide, and act on behalf of the user. […]
How Digital Signage Enhances Customer Experience in Convenience Stores.
In today’s fast-paced retail environment, convenience stores are evolving to meet growing customer expectations. One key technology driving this transformation is digital signage. More than just flashy displays, digital signage has become a powerful tool to improve the customer experience, boost sales, and modernize store environments. 1. Instant Information, Seamless Navigation Digital signage helps customers […]
Google Takes on Deepfakes with a New “Know Your Customer” Innovation.
In a bold move to combat the rising threat of deepfakes and synthetic identity fraud, Google has a cutting-edge “Know Your Customer” (KYC) innovation aimed at bringing more security and trust to digital identity verification. This step not only strengthens online safety but also reinforces Google’s growing role in AI-driven security solutions. The Deepfake Dilemma […]
Agentic AI: The Future of Customer Service According to Business Leaders.
In the fast-paced world of digital transformation, agentic AI is quickly emerging as the next major disruptor — especially in the realm of customer service. According to recent insights from top business leaders, there is a growing consensus that agentic AI will soon take over large portions of customer service operations, transforming how businesses interact […]
D2C vs B2C: Understanding the Sales Channels That Drive Consumer Brands.
In today’s competitive retail landscape, understanding the difference between D2C (Direct-to-Consumer) and B2C (Business-to-Consumer) is essential for building a successful brand strategy. While both models sell products to end customers, their approaches to sales, marketing, and customer engagement vary significantly. What is B2C (Business-to-Consumer)? B2C refers to businesses that sell products or services to consumers […]
Why AI in Customer Experience Often Misses the Mark
Artificial Intelligence (AI) has revolutionized many aspects of business, particularly in customer experience (CX). From chatbots and virtual assistants to personalized recommendations and predictive analytics, AI promises to enhance customer interactions and streamline service delivery. However, despite its potential, AI in customer experience often misses the mark. While AI offers significant benefits, several challenges can […]
The 7 Es of Customer Experience: Elevating Business Success.
In today’s competitive market, delivering an exceptional customer experience (CX) is the key to business success. To achieve this, companies focus on the 7 Es of customer experience—a framework that helps brands engage, satisfy, and retain customers effectively. 1. Engagement – Building Strong Connections Customer experience begins with engagement. Businesses need to interact with customers […]
