Editorial Standards

Every report begins with a primary source. Where a story concerns a funding round, an acquisition, an earnings result, or a regulatory action, we work from the filing, the press release, or the court document itself rather than from another outlet's summary of it.

When we cite a figure — a valuation, a headcount, a market size — we name the organisation that produced it and the period it covers. A number without a source and a date is not evidence, and we do not publish it as though it were.

Where a claim originates with a vendor about its own product, we attribute it to that vendor in the sentence that carries it. Readers evaluating enterprise technology deserve to know which assertions have been independently established and which are the supplier's own.

Before publication, an editor checks each factual claim against the source it came from. Names, titles, company spellings, dates, and monetary figures are confirmed individually, because these are the details that most often carry errors forward when a story is aggregated by others.

Reporting that relies on a single anonymous source is not published as established fact. We either obtain corroboration or we describe the limits of what we know, in the article, in plain language.

Where a subject of a story is in a position to dispute it, we approach them for comment before publication and record whether they responded. An article noting that a company declined to comment is telling you something real about the reporting process.

We use machine assistance for research support, transcription, and copy-editing. We do not publish machine-generated articles under a human byline, and we do not present synthesised text as reporting that a journalist did not do.

Any article materially assisted by an automated system carries a note saying so. The editorial judgment about what is true, what is relevant, and what is worth publishing remains a human responsibility, and the byline reflects the person who exercised it.

When we get something wrong, we correct it on the page where the error appeared, and we say what changed. Corrections are appended to the article with the date, not quietly substituted into the text.

Significant factual errors — a wrong figure, a misattributed quote, a mischaracterised event — are corrected with a clear note at the foot of the piece. Minor fixes such as spelling or broken formatting are made without annotation.

We do not remove published articles to resolve complaints about accuracy. If a story is wrong, the remedy is a correction that stays visible, so the record shows both what we said and what we later established.

Sponsored content is labelled as sponsored, on the page, before the body text begins. It is written or supplied by the advertiser and is not the work of the newsroom.

Commercial relationships do not determine editorial coverage. An organisation that advertises with us receives no assurance of favourable treatment, and no advertiser reviews an editorial article before it is published.

Where an article discusses a company that has a commercial relationship with DemandTeq, that relationship is disclosed within the article.