Transforming Customer Data Platforms with AI
Hightouch, a leading data activation platform, has launched AI-powered Identity Resolution to revolutionize how Customer Data Platforms (CDPs) handle fragmented user data. This innovation aims to help brands unify customer profiles across multiple touchpoints with greater speed and accuracy.
What Is AI Identity Resolution?
Identity Resolution is the process of connecting data from various sources to build a single, unified view of each customer. With AI, Hightouch enhances this by intelligently matching identifiers like emails, device IDs, cookies, and behavior patterns—even when they appear incomplete or inconsistent.
This eliminates duplication and ensures marketers work with clean, accurate, and actionable customer data.
Solving a Common CDP Problem
Most CDPs struggle with messy data. Disconnected sessions, multiple devices, and anonymous user actions make it hard to build a complete customer journey. Traditional rule-based matching often falls short.
Hightouch’s AI solution changes the game by applying machine learning models that continuously improve matching accuracy. The result? More precise targeting, better personalization, and higher ROI.
Real-Time Identity Matching Across Platforms
Hightouch’s AI engine can resolve identities in real time. This means businesses can deliver personalized experiences the moment users engage—whether through email, web, mobile apps, or in-store systems.
It integrates seamlessly with major CDPs and cloud data warehouses, including Snowflake, BigQuery, and Redshift.
Key Benefits for Marketers and Data Teams
- Higher match rates across platforms and channels
- Faster customer profile unification without manual rule-building
- Improved segmentation and personalization efforts
- Reduced ad spend waste by targeting the right user at the right time
Teams no longer need to rely on engineering resources or complex SQL logic to stitch together identities.
Why It Matters Now
As privacy laws evolve and third-party cookies phase out, brands need first-party data strategies that are future-proof. Hightouch’s AI Identity Resolution helps businesses build trusted, compliant customer datasets without losing marketing agility.
Conclusion
With the introduction of AI Identity Resolution, Hightouch is setting a new standard for data quality and activation. This advancement gives businesses the power to understand their customers better and engage them more effectively—without the traditional data hurdles.
