In a significant development for India’s growing fintech landscape, PowerUp Money, a wealthtech spin-off from credit card startup Uni Cards, has raised $7.1 million in a funding round led by Accel and Blume Ventures. Other notable investors include Utsav Somani’s iSeed, CRED’s Kunal Shah, and Groww’s Lalit Keshre, signaling strong confidence in PowerUp’s vision to simplify wealth creation for India’s emerging investor class.
A New Chapter in Digital Wealth Building
PowerUp Money was incubated within Uni Cards and spun off in late 2023 with the aim of helping young professionals build better financial habits. The platform targets salaried millennials and Gen Z users who are new to investing but eager to grow their wealth smartly and consistently.
Rather than offering complex trading dashboards or advanced stock-picking tools, PowerUp focuses on goal-based investing, automation, and intuitive design. It aims to bridge the gap between traditional wealth management and today’s digitally savvy, financially curious generation.
Backed by Big Names
The $7.1 million funding will be used to scale the platform, strengthen the product team, and enhance customer experience. Investors see a unique opportunity in PowerUp’s approach — combining fintech simplicity with the kind of behavioral nudges and gamification that have proven successful in other digital finance apps.
Accel Partner Prayank Swaroop noted, “PowerUp is solving a very real problem — most young earners want to save and invest, but don’t know how to start or stay consistent. We believe this team can change that.”
What Makes PowerUp Different?
At its core, PowerUp isn’t trying to compete with trading platforms or high-end portfolio managers. Instead, it focuses on:
- Automated wealth-building plans (like SIPs and recurring investments)
- Personalized investment suggestions based on user goals
- Simple, clean interfaces to make investing feel approachable
- Gamified features that encourage consistent saving and investing
With India witnessing a sharp rise in retail investing and digital financial literacy, PowerUp is positioning itself as a long-term partner for wealth creation — rather than a quick-return tool.
From Credit to Capital Growth
Uni Cards, known for its innovative pay-later credit offerings, helped incubate PowerUp to expand its financial services ecosystem. While Uni focuses on responsible spending, PowerUp completes the loop by focusing on responsible saving and investing.
The spin-off is a strategic move that allows both platforms to scale independently while aligning under a shared mission: making financial empowerment easy, modern, and accessible.
Final Thoughts
With fresh funding and strong backing, PowerUp Money is poised to become a leading force in India’s next-gen wealthtech sector. As more Indians look for guided, simplified paths to financial independence, PowerUp’s approach of blending ease, automation, and education could be just what the market needs.
