Hightouch, a leading player in data activation and reverse ETL, has unveiled a powerful new feature that brings AI-driven identity resolution directly to Customer Data Platforms (CDPs). This marks a major step forward in helping businesses unify fragmented customer data into a single, accurate view — a long-standing challenge in marketing, analytics, and personalization. 🔍 […]
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Hightouch Introduces AI-Powered Identity Resolution for CDPs.
Transforming Customer Data Platforms with AI Hightouch, a leading data activation platform, has launched AI-powered Identity Resolution to revolutionize how Customer Data Platforms (CDPs) handle fragmented user data. This innovation aims to help brands unify customer profiles across multiple touchpoints with greater speed and accuracy. What Is AI Identity Resolution? Identity Resolution is the process […]
