xGlobal travel and tourism leader TUI Group has partnered with digital adoption platform WalkMe to streamline internal operations and enhance user experiences for both HR teams and employees. The collaboration marks a major step forward in TUI’s digital transformation journey, as it seeks to simplify workflows, boost productivity, and improve technology adoption across its workforce.
Solving Complexity in the Digital Workplace
As one of the world’s largest travel companies, TUI operates in multiple markets and manages a diverse employee base. Like many enterprises, it faced challenges related to complex software systems, scattered workflows, and inconsistent digital adoption — particularly in its HR operations.
To address this, TUI implemented WalkMe’s Digital Adoption Platform (DAP), which overlays directly on existing software to guide users, automate processes, and provide real-time support. WalkMe helps reduce the time employees spend figuring out how to use new tools or complete tasks, resulting in fewer errors, faster onboarding, and a more empowered workforce.
HR Transformation in Action
One of the biggest wins from this partnership has been in the Human Resources department. WalkMe was deployed to simplify processes in TUI’s HR management system, which employees use for tasks like updating personal information, applying for leave, or accessing payroll.
Before WalkMe, these tasks often required multiple steps and external guidance. Now, with in-app prompts, self-serve walkthroughs, and personalized automation, employees can complete these actions quickly and with confidence, significantly reducing the dependency on HR helpdesks.
TUI’s HR teams have also benefited from reduced ticket volumes, improved data accuracy, and more time to focus on strategic initiatives rather than routine support.
A More Productive, Engaged Workforce
The impact of WalkMe extends beyond HR. TUI has started to integrate the platform across other departments to ensure consistency in user experience and digital adoption. Employees report feeling more supported and less frustrated when navigating software — a critical factor in a hybrid and distributed work environment.
WalkMe’s analytics also provide insights into how employees interact with various applications, allowing TUI to identify pain points, optimize processes, and make informed decisions about digital investments.
Looking Ahead
TUI’s partnership with WalkMe is part of a broader initiative to create a modern, efficient, and digitally fluent organization. As the travel giant continues to adapt to a rapidly changing industry, smart digital tools like WalkMe are proving essential in driving internal innovation and operational agility.
Final Thoughts
By leveraging WalkMe’s Digital Adoption Platform, TUI has significantly enhanced how its employees interact with technology — particularly in HR operations. The result is a more productive, confident, and digitally empowered workforce, setting the stage for sustained efficiency and smarter growth in the years ahead.
